Welcome to my corner of the internet
Personal Pitch
Graphic designer, brand & digital marketer, and writer with a Swiss Army knife skillsetābringing creative thinking, strategic perspective, and empathy to every project.
Graphic Designer | Brand Strategist | Creative Communicator
Iām a strategic creative who brings together brand, design, content, and communications to help organizations tell better stories and connect with the people they serve.
With 7+ years of experience across healthcare, technology, wellness, higher education, and nonprofit organizations, Iāve built a career at the intersection of creativity and strategyādeveloping brand identities, campaigns, digital experiences, and content that are both visually compelling and purpose-driven.
I believe great creative work should do more than look good. It should create clarity, build connection, and move people to action. Whether Iām shaping a brand, leading a campaign, designing a digital experience, or translating a complex message into something people can understand, I approach every project with intention, curiosity, and a commitment to meaningful results.
What I do (and do well)
š§ Brand, Marketing & Strategic Communications
I bring together strategy, storytelling, design, and communications to help organizations build stronger brands and connect with the people they serve.
At the Urgent Care Association (UCA), I develop integrated marketing and creative communications that support organizational initiatives, member engagement, and the annual conference experience. My work spans campaign strategy, social media, digital content, email marketing, visual storytelling, and creative production.
At Howard University Hospital, I managed internal and external communications across 15+ departments, developed executive messaging and newsletters, built media relationships, and supported communications for C-suite leaders.
As a Public Relations Strategist at TEKsystems, I developed content for digital and executive audiences, aligned communications with brand strategy, and supported corporate and crisis communications.
āļø Content Marketing & Campaign Strategy
I turn ideas into content and campaigns that are clear, compelling, and built around the audience.
Develop social media campaigns, landing pages, email and newsletter content, digital experiences, and branded campaigns across healthcare, technology, wellness, and mission-driven organizations.
At UCA, I contribute to campaigns throughout the customer journeyāfrom building awareness and engagement to promoting programs, driving registration, and creating an engaging conference experience.
Combine editorial thinking, audience insight, brand voice, and creative execution to create content that earns attention and encourages action.
šØ Brand, Creative Direction & Design
Iām a designer who thinks beyond the individual deliverable and considers how every piece contributes to the larger brand experience.
Create brand identities, logos, visual systems, websites, campaigns, presentations, social content, and digital experiences for organizations, nonprofits, startups, and entrepreneurs.
Translate strategy and messaging into cohesive visual systems that work across platforms and audiences.
Approach design as a communication toolānot decorationāwith an emphasis on clarity, consistency, storytelling, and impact.
šæ Wellness, Education & Community
Wellness is an important part of my creative perspective and entrepreneurial experience.
For more than eight years, Iāve worked in holistic wellness education and community-building, creating approachable content around intentional living, wellness, and conscious consumerism.
This experience has strengthened my ability to translate complex or unfamiliar topics into information people can understand, trust, and use.
I bring an empathetic, audience-first mindset to the work I createāwhether Iām communicating about healthcare, wellness, technology, or something entirely new.
āļø A Few Tools of the Trade
š ļø Capabilities
Brand & Creative: Brand identity, visual storytelling, graphic design, creative direction, digital design, campaign development
Marketing & Content: Content strategy, strategic copywriting, email marketing, social media strategy, campaign execution, SEO content
Communications: Strategic communications, executive messaging, internal communications, public & media relations, corporate communications
Platforms: Adobe Creative Suite, Canva, HubSpot (SEO Certified), Google Analytics, Monday.com
⨠How I Work
Strategic ā I connect creative decisions to larger business and communication goals.
People-focused ā I lead with empathy and create with the audienceānot just the briefāin mind.
Curious ā I ask questions, explore possibilities, and continually look for better ways to solve problems.
Collaborative ā I work across teams and disciplines to bring ideas from concept to execution.
Detail-oriented ā I care about the small things because they shape the bigger experience.
Future-minded ā Iām always thinking beyond the immediate deliverable to what comes next.
š Letās Work Together If You āre Looking for:
Design & Content Marketing Support
Brand Strategy
Corporate Communications + Powerpoint Support
Social Media + Email Campaigns
I love working with teams who care deeplyāabout their people, their product, and their impact.
š¬ Contact
Looking for a creative partner who can think strategically, communicate clearly, and execute with purpose and precision? Letās work together.
š§ kyia.m.fields@gmail.com
š Biloxi, MS | Remote-friendly